The three-dimensional jumping leathers were drawn each in a different color, looking slightly amateurish, it was a funny design, which grew into something truly iconic. In 1997 the first logo for Google was designed, it was used only for the beta version, but became a base for all the next visual identity designs. ![]() It was a simple and solid logotype, which stayed with the company for two years, until it got the new name. The inscription was executed in a bold sans-serif typeface, which is very similar to PF Fusion Sans Pro Black and Impart Family fonts. The BackRub logo, introduced in 1995, comprised a simple red wordmark with two capital letters.
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